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All active AI-powered workflows running across the Shoelace client base
Weekly Client Recap
Every Monday · 7:00 AMRuns every Monday at 7:00 AM for all active clients. Pulls the prior week's Meta and Google performance from Windsor.ai, calculates WoW deltas, identifies new campaign launches, scans the external Slack channel for outstanding items, and sends a formatted recap to each client's internal Slack channel. Tags all growth partners. Saves a WeeklyReport and ClientContext record to Base44 after each run.
Daily Client Summary
Tue / Wed / Thu · 8:30 AMRuns Tuesday, Wednesday, and Thursday at 8:30 AM. Pulls rolling 7-day Windsor.ai stats with trend arrows vs the prior 7 days, surfaces the top spending ad from Motion, and generates one specific optimization suggestion per client. Sends a morning snapshot to each client's internal Slack channel. Saves a ClientContext record after each run.
Client Meeting Prep
Triggered manuallyTriggered manually by a team member. Shows a three-field context form in chat (general business, Meta, Google), then loads the full client brain from Base44, pulls platform stats from TripleWhale or Windsor.ai depending on the client's source of truth URL, computes WoW or MoM deltas, builds a three-act meeting brief in chat, appends a dated section to the master Google Slides deck in Drive, and saves a MeetingReport and ClientContext record to Base44.
Fire it by typing any of these in the client's Claude Project: "build this week's meeting presentation" · "prep the meeting" · "weekly meeting for [client]" · "build the client deck" — Claude shows the three-field form first, then executes automatically once submitted.
Automated Briefing
Every Monday · 7:00 AM (after recap) · Thu pre-notification 2:00 PMRuns every Monday at 7:00 AM (after the weekly recap). Pulls Motion creative performance data and Slack signals per client, generates 7 creative brief concepts per client, posts them to Notion as cards in the Claude Generated column, and DMs all growth partners when ready. A Thursday pre-notification fires at 2:00 PM to warn GPs which clients are dropping briefs on Monday.
Supporting Record — Context Load Protocol
Runs at the start of every skillNot a standalone skill. Every skill calls this at the start of each run. Loads the Client entity, last 20 ClientContext records, and last 20 CreativeBriefs from Base44, then builds a SESSION CONTEXT paragraph before the skill executes. After each skill completes, it writes one ClientContext record back to Base44 so the brain gets smarter over time.
Context Ingestions
Every Friday · 8:00 AM · Runs in backgroundEvery Friday at 8:00 AM, scans all active Shoelace clients and writes fresh ClientContext records to Base44 — so the brief agent always has clean, current intel before it runs.
Three data sources per client
Performance metrics pulled natively
No upcoming tasks this week
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